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The Japanese
Market

90% of Japanese people use the internet. The EC market in Japan has grown to be the 4th biggest in the world, behind China, the US and the UK. When one takes into account that Japan has a smaller population than China, you can see how attractive a market of this size is to foreign companies.

At WASABIZ, we are available to help your company enter the Japanese market with years of proven success.  Take the guess work out of entering the Japanese market and talk with us about your needs!

Writer's pictureYasuhiro Koma

Japan is renowned for its advanced technology and innovation in various fields, including kitchen tools and appliances. While it is true that Japan is known for its advanced kitchen tools, it is also common for Japanese people to use other brands in their kitchens. International brands, particularly those from Western countries, have a long-standing reputation for producing high-quality kitchen tools.


WASABIZ helps international manufacturers of kitchen equipment to break into the Japanese market and compete successfully against local Japanese brands. With our expertise in the field and familiarity with the Japanese market, we are able to provide whatever our clients need in order to find success in Japan.


Our team helps our clients to transition to fit the Japanese market, be it localizing designs if requested, managing online shops, distributor-matching, and obtaining food test certifications for product importation among others. We have also become an Importer of Record for one of our clients, acting as a warehouse, for easy facilitation of the products to the local consumers.


WASABIZ runs the online shop on Rakuten and Amazon.jp for our client engaged in the business of blender equipment. By managing the website blog posts and discount and ambassador coupons, we are able to compete with local brands and maintain the brand reputation with brand page and product pages that are easy to navigate.


By making the products available both at Rakuten and Amazon.jp, it becomes more convenient for the consumers to purchase the products. Rakuten has the super points program, which encourages the buyer to purchase more and gain more points which they can use to avail of the perks such as product discount upon checkout. Amazon.jp has wide-reaching users and therefore introduces client products to a larger population.


Another service WASABIZ offers is Distributor-matching. Through this program, we will be reaching out to retail stores to introduce your brand and arrange for the product placement. We also have contacts with various department stores throughout Japan to reach a wide audience and gain exposure. Together with our ambassador sponsorship and influencer marketing, brand recognition is guaranteed through our services.


Our team also takes care of the logistics and importing if our clients prefer so that they do not have to worry about this tedious aspect. We will conduct a study on how you can effectively manage your goods and import it to Japan.


If you would like to conquer the Japanese market with your advanced kitchen tools and equipment, we are willing and excited to help you in achieving success. Through our consultation services, we are able to provide a case study for your product.


Since Japanese consumers are influenced by global trends and innovations in the culinary world. They may be drawn to international brands that are widely recognized or endorsed by famous chefs or cooking enthusiasts worldwide. It will be advantageous for international manufacturers to introduce their products in the local market with the help of WASABIZ.


About WASABIZ


WASABIZ is an E-Commerce and Digital Marketing company based in Toyohashi, Japan. Their core team of consultants have helped companies in the US, Australia, New Zealand and Germany break into the Japanese market.


With WASABIZ’s years of experience in the field, they are able to provide a plethora of services that have been proven to be effective. They are also to connect foreign clients with local partners who offer any service that is not currently being provided.


At WASABIZ, their mission is to make sure that their clients find success in Japan. By opening up Japan to the world, they want to make the country more culturally wealthy, by introducing products that have never seen the light of day in Japan.


Schedule a consultation by calling +81 50-5539-5078 or visit wasabiz.com.



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