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The Japanese
Market

90% of Japanese people use the internet. The EC market in Japan has grown to be the 4th biggest in the world, behind China, the US and the UK. When one takes into account that Japan has a smaller population than China, you can see how attractive a market of this size is to foreign companies.

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At WASABIZ, we are available to help your company enter the Japanese market with years of proven success.  Take the guess work out of entering the Japanese market and talk with us about your needs!

Writer's pictureYasuhiro Koma
Apr 13, 20232 min read

Digital advertising is the future of marketing. Through the use of technology, brands and companies are able to target specific audiences based on factors like age, location, interests, and online behavior. This means that ads can be tailored to reach the people who are most likely to be interested in the product or service being advertised, resulting in a more cost-efficient and effective use of the advertising budget.

Japan is one of the largest digital advertising markets in the world, with a unique digital landscape and consumer behavior. Here are three popular digital advertising trends you can utilize to break in the Japanese market:


1. Influencer Marketing - Influencer marketing has become increasingly popular in Japan, with companies partnering with social media influencers to promote their products or services to their followers. Influencers who have a specific niche or audience on social media platforms like Instagram, YouTube, and TikTok, that they cater to, make them an effective tool for reaching a targeted audience.


By partnering with the right influencer, companies can reach a group of people who are interested in their product or service. Moreover, it can be tracked and measured, allowing companies to determine the effectiveness of their campaigns. Metrics like engagement rate, reach, and conversions can be tracked, and data can be used to optimize future campaigns.


2. Video Advertising - Video advertising is also becoming more prevalent in Japan, with more companies using videos to promote their products or services on social media platforms like YouTube. This trend is expected to continue, with more companies leveraging video advertising to capture the attention of Japanese consumers.


YouTube is the most popular video platform in Japan, with a significant share of the video advertising market. TikTok and Instagram are also becoming more popular and being utilized by brands to reach their target audience with short, entertaining video ads. These ads are designed to be easily consumed and shared on social media platforms.


3. Programmatic Advertising - Programmatic advertising has seen significant growth in Japan, with more companies using automated technology to buy and sell ad space online. This trend is expected to continue, with programmatic advertising becoming more prevalent in the Japanese digital advertising landscape.


This type of advertising allows companies to optimize their ad campaigns in real-time, based on data and performance metrics. This can lead to better results and higher Return On Investment, as ads can be optimized to reach the most relevant and engaged audience.


About WASABIZ

WASABIZ is an E-Commerce and Digital Marketing company based in Toyohashi, Japan. Their core team of consultants have helped companies in the US, Australia, New Zealand and Germany break into the Japanese market.

With WASABIZ’s years of experience in the field, they are able to provide a plethora of services that have been proven to be effective. They are also to connect foreign clients with local partners who offer any service that is not currently being provided.

At WASABIZ, their mission is to make sure that their clients find success in Japan. By opening up Japan to the world, they want to make the country more culturally wealthy, by introducing products that have never seen the light of day in Japan.

Schedule a consultation by calling +81 50-5539-5078 or visit wasabiz.com.


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