top of page

The Japanese
Market

90% of Japanese people use the internet. The EC market in Japan has grown to be the 4th biggest in the world, behind China, the US and the UK. When one takes into account that Japan has a smaller population than China, you can see how attractive a market of this size is to foreign companies.

At WASABIZ, we are available to help your company enter the Japanese market with years of proven success.  Take the guess work out of entering the Japanese market and talk with us about your needs!

Writer's pictureYasuhiro Koma

Entering the Japanese market can be challenging, but with the right connections and proper documentation, foreign clients and investors may be able to start up their businesses in the “Land of the Rising Sun”. With Japan having a population of over 120 million people, the country also has the world’s 4th biggest e-commerce market with sales exceeding $160 billion.


Japan is a highly attractive market for businesses looking to expand globally, and for a good reason. Japan is the third-largest economy in the world and has a highly sophisticated and technologically advanced consumer base. Additionally, Japan is known for its strong brand loyalty, which can be a significant advantage for businesses looking to establish themselves in the market.


However, establishing a brand presence in the Japanese market can be tough, as there are many cultural, linguistic, and regulatory restrictions to navigate. It is essential to partner with a reputable local firm or consultant to help navigate the unique business culture and regulations of the Japanese market.


At WASABIZ, we provide a comprehensive range of services to help foreign firms and companies establish and grow their business in Japan. From E-Commerce support, Logistics, Distributor Matching, Digital Marketing, Market Research Analysis, Web Design, and many more, our years of experience have proved to be effective in engaging with the target audience through a solid strategy that aligns with your company’s business goals.


Before entering the Japanese market, it is important to understand its culture and consumer behavior. We can assist you in analyzing the market trends, consumer preferences, and buying habits in relation to your brand. Our team of highly experienced experts can provide valuable insights, contacts and supper in establishing your business in Japan.


To succeed in the Japanese market, localizing the product is also important to meet the needs and preferences of Japanese consumers. This includes adapting for branding, packaging and messaging and establishing a physical presence in Japan. It is also essential to develop a comprehensive marketing strategy that best suits the Japanese market. With the right approach and resources, you can enter the highly lucrative Japanese market and expand your global presence.


Schedule a consultation by calling +81 50-5539-5078 or visit wasabiz.com.

Comments


bottom of page